Platform own-labels (Whole Farm, Daily Good, Supreme Harvest) sell almonds at roughly ₹854–1,040/kg against Yumleys’ ~₹1,400/kg. They set the shelf floor and are not a fight a premium importer can win on price — which is why the default view excludes them.


















These carry a catalogue MRP, not an observed selling price, while every competitor figure is a street price. Yumleys’ own listings discount 23–51% off MRP, so the gaps below are an upper bound — treat them as “where to look”, not as a verdict.
Prices normalised to ₹ per 100g so packs from 100g to 1kg compare like for like. Out-of-stock competitors are excluded from the cheapest/median figures — a competitor you cannot buy is not setting the price. Competitors are matched strictly: same nut, origin, preparation and form, so walnut kernels are never compared against in-shell walnuts (shell is 55–65% of the weight). The per-SKU view lets you loosen this. Duplicate listings are collapsed before comparison — 32 of ours and 57 competitor rows this run.
